Type of industry is never a problem, the problem always is the kind of people we recruit vs kind of people we need. In true essence, creation of a willing sales force is agnostic to the type of industry. Getting willing people and building willingness is similar to building a magnificent monument with a dedicated team. It needs vision, imagination and at the same time an eye for details. Needs high level of perception, intuition, execution and cognition. Willing people can do everything to become the right people for any situation. Willingness to exert and apply ourselves matters the most. Primarily, selection of right people who are willing to work for us needs strength and clarity of intentions.