July 25, 2023

Business Coach is Not Here to “Massage” the Fragile Egos

“My way or Highway” can’t work for anyone, in any meaningful organisation. For both coachees and coaches, it’s important to build bridges and not walls. When you are going for a coach to build be clear that you want him to help you build your next version. Don’t expect the coach to massage your weakness and egos just for the feel-good factors. You should welcome the coach to challenge your status quo and push your limits. There is no point in appointing a business coach when you are unwilling to receive ideas. 

A business coach is typically hired to provide guidance, support, and expertise in order to help individuals or businesses improve their performance and achieve their goals. Also, read – Top 8 Reasons to Hire a Business Advisor in 2023. While it’s important for a coach to be supportive and understanding, their role is not to simply massage egos or avoid addressing weaknesses.

Famous sports coach and mental conditioning expert Paddy Upton says – “ I have always known that as a leader, specifically a sports coach, I’m least effective when I operate out of ego”

Paddy goes on and says “ Ego drives four behaviours:

1) to look good

2) If we can’t look good, then it drives us to not look bad

3) To be right

4) If we can’t be right, then it drives us to not be wrong”. You would agree that such behaviours can be least empowering for the coach and the coachee. 

There are many coaching models like activity-based coaching (ABC), Coactive Coaching and so on. But the crux of the coaching process is to build change and volunteer to stretch your limits.

A good business coach will challenge you to step out of your comfort zone, question your assumptions, and push you to reach your full potential. They may identify areas where you need to improve, offer constructive feedback, and help you develop strategies to overcome obstacles.

It’s crucial to approach the coaching relationship with a mindset of growth and development. Instead of seeking validation or reassurance, embrace the coach’s guidance and willingness to challenge your status quo. Be open to exploring new ideas, learning from their expertise, and taking action on their recommendations.

Remember, the purpose of a business coach is to help you become the best version of yourself and achieve your goals. This often requires stepping outside of your comfort zone and facing challenges head-on. So, rather than expecting a coach to cater to your ego, embrace their role as a catalyst for growth and improvement.

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